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Search Engine Positioning

Over 80% of Internet users discover new sites through search engines and directories.
 - Source: Forrester Research

...which means that over 80% of your potential customers are actively looking for you via the search engines and directories. And if they can't find you, they will go to your competitors. Therefore, the visibility and the quality of your search engine listings are crucial to your online success.  A recent report from Jupiter Media Metrix affirming that search placement is now a required component in any online advertising campaign.  A study from IMT Strategies claims that presence within search properties is the most important factor in maintaining high brand awareness, and the #1 way that people find Web site.

Our search engine specialists are constantly researching and developing new and better ways to get your site the visibility it needs. We will monitor your rankings and use our up-to-the-minute knowledge to ensure that your site is strategically and optimally positioned in the top search engines and directories. In the rapidly-changing world of search engine optimization, our expertise is your traffic.

More importantly, we will see positioning as part of a larger Guerilla Marketing strategy. How valuable is a visitor if he leaves immediately because he was looking for something completely different?  How valuable are visitors completely outside your target demographic?  How valuable is a low cost per click if no one buys?  Smart banner campaigns targets specific types of users; we can apply the same strategies to search engines.  Webmogul can help you lower your cost of acquisition of loyal visitors and increase overall customer ROI by making sure the traffic you attract is the traffic you want.

What we can do...

  • Keyword selection and targeting

  • Page optimization (balancing fulfiillment of engine "rules" with your branding requirements)

  • Creation of ultimate directory descriptions for your site, to maximize exposure as well as target click-thru 

  • PPC account setup and bidding strategies

  • Proper submission to all relevant engines with optimum timing (depending on engine "rules")

  • Synchronization of SEO campaigns with YOUR marketing objectives

For more information, Contact Us

How important are Search Engines?  Check the facts...

  • A study from IMT Strategies professes that a company's presence within search properties is the most important factor in maintaining high brand awareness -- more so than print, radio, or TV advertising (Sales & Marketing Management Magazine, January 2001).

  • NPD Group study shows search engine positions are 2 to 3 times more effective in generating sales than banner ads (http://www.overture.com/d/about/advertisers/slab.jhtml).

  • A Direct Marketing Association study found that search engine optimization was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by email marketing (54%)

  • Iconocast reported that 81 percent of U.K. users find Web sites through search engines (Source: June 2000, Forrester Research Inc., "UK Internet User Monitor.")

  • The Graphics, Visualization & Usability Center (GVU) 10th User Survey reported that 84.8 percent of respondents found out about Web pages from search engines.

  • 92% of online consumers use search engines to shop and/or purchase online according to a report published by the NPD Group.

  • A study conducted by IMT Strategies found that search engines are the #1 way (46%) people find Web sites. Random surfing and word-of-mouth ranked second (20% each).

  • Search engines rank among the busiest and most popular sites on the Web -- see any RelevantKnowledge or MediaMetrix report.

  • Jupiter Research, in a March, 2001 report, notes that Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.

  • According to a survey of Web marketers by WebCMO, search engine marketing was rated as the most effective means of promoting a Web site beating banner advertising, e-mail, and off-line promotion.

  • An NPD Group study showed that more than twice as many respondents recognized companies listed in the top three search positions than those recognizing companies featured in banners ads

Other resources you might want to check out:

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