The AI builders promise you a website in 60 seconds. Some of them almost mean it. I've been building my own sites since 1998, and when a real redesign landed on my desk this year, I ran the field and picked one. Spoiler: it was Framer.
Registered your own domain. Picked a tool that fits. Shipped the imperfect version.
ONLINE SINCE 1998 ✓Free tools
Built because they didn't exist and should have. Free, no signup, they run right in your browser.
What your website really costs over 1 to 5 years: renewal jumps, domain renewals, and partner seats the pricing pages hide.
Run the numbers →Paste your robots.txt and see in ten seconds whether ChatGPT, Claude, and Perplexity can see your site, with a copyable fix.
Check your site →18 steps from empty domain to shipped site, in order, with progress saved in your browser. Close it Saturday, resume Sunday.
Start checking →Start here
Every "I need a website" problem comes down to what you're building and how much you want to touch. These three get you moving today.
The flagship guide: the three honest paths, the five decisions that matter, and my picks for each kind of site, from a quarter century of doing it.
Read the guide →Real prices, real tradeoffs, and why Framer is the one I run with. The honest cases for the others included.
See the comparison →I'm rebuilding my entire portfolio of 90s-era sites with today's tools, in public, with real numbers. First up: the coupon site.
Follow the rebuild →Hands-on reviews
Every review here comes from real projects on real domains. Screenshots included, annoyances included.
The one I actually run with. Real free tier, honest $10/mo pricing, and output that looks designed.
Full review →Site, hosting, domain, and email on one bill from $1.99/mo. Read the renewal math first.
Full review →The biggest name, seen through 1998 eyes. Better than its old reputation. Know the lock-in first.
Full review →The rest of the AI builder field gets the same treatment: same brief, same honesty.
IN THE WORKSHOPBest builder for...
Picks by what you're actually building, backed by live sites I run in each category.
Shows, music links, and a mailing list the algorithm can't throttle. Picked by someone who runs real music sites.
See the picks →What actually drives customers, the Google Business Profile pairing, and the $3,000 package to skip.
See the picks →Portfolio picks, the client-delivery split, and why 20 great photos beat 200 good ones.
See the picks →From someone running three fan sites since 2000. Neocities to Framer, plus the two rules that keep you out of trouble.
See the picks →Field notes
Short, opinionated, and written to be useful, not to fill a content calendar.
Three questions that filter the hype, and the deliberately boring stack that rebuilt a 27-year-old portfolio.
Read the note →AI answers killed the filler site. What survives is the site that does a job. The bookmark test, and why 1999 had it right.
Read the note →Friday: domain and one sentence. Saturday: the ugly complete draft. Sunday: ship it. Hour by hour.
Read the note →One short email when a new build log entry or review ships. Real numbers from the portfolio revival, no filler, unsubscribe anytime.